effective and complete marketing strategy.

Our proven process blends a unique mixture of market intelligence, design thinking, and deep industry knowledge that propels early-stage start-ups from marketing uncertainty to revenue-driving clarity. 
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our services

transform your  marketing effort from brand to demand.

Whether you are looking for comprehensive workshops, personalized consulting, or ongoing strategic support, we can deliver the experience and marketing expertise your business needs at each stage of brand growth. 

Customer Profiling

  • ​Competitive Landscape Analysis
  • User Interviews
  • Voice of the Customer
  • Customer Journey Mapping
  • Persona Development
  • Empathy Mapping

brand strategy

  • Vision, Mission, & Values Creation
  • Brand Positioning
  • Brand Personality
  • Product Naming
  • Visual Brand Identity
  • Brand Standards Alignment

marketing strategy

  • Channel Selection
  • Website Creation
  • Keyword Research
  • Content Strategy
  • Metrics, KPIs, and Ongoing Analysis

Messaging creation

  • Brand Voice & Tone
  • Brand Narrative/Story Development
  • Unique Value Proposition
  • Customer Pain Points
  • Boilerplates

customer experience

  • Customer Experience Mapping
  • Creating Feedback Loops
  • Measuring & Monitoring Net Promoter Score
  • Review Generation Strategy

team growth

  • Job Description Creation
  • Candidate Vetting
  • Interviewing & Hiring
  • Onboarding & Training
  • Ongoing Team Management

How can we help you today?

I want to

Host or participate in a marketing workshop.

We'll help you choose from dozens of in-person and digital workshops on the above topics and more. Then, we'll customize and facilitate them to help you achieve your marketing goals. 
I need to

Get help creating A  marketing strategy.

Assess your current efforts, receive a personalized marketing plan, and gain access to the tactics and strategies that we've successfully implemented across hundreds of clients. 
I want to

receive ongoing  marketing support. 

Implement, execute, and track your marketing plan and goals at the highest level with ongoing monthly strategic support and get help expanding your team as you scale up.
“After a decade of working with Kate, I can say she is the real deal. If you want to take your company to the next level—she is your person.”


Venture Group Partner

Ensure your vision aligns with actionable, market-winning strategies.

Kate's expertise spans being in the entrepreneurial trenches advising VC-backed startups to building a global marketing agency as an SVP, and serving as CMO for a SaaS product. 

She absolutely loves to nurture growing brands and loves working with early-stage start-ups because she gets to work with really passionate people who have big vision. 

ready for marketing clarity?