welcome to The Brand Incubator.

Where we help early-stage, start-up teams build a complete marketing strategy, from brand to demand.

Our goal is to simplify your early-stage branding, marketing, and positioning efforts so you can sidestep common marketing mistakes, maximize your marketing budget, and maintain momentum in product innovation.
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Interactive Workshops.

Accelerate your team's marketing breakthroughs in our interactive workshops, with topics spanning product naming, brand creation, messaging development, ideal customer profiling, and more.
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Strategic Support.

Receive the strategic support you need to optimize your current marketing effort, identify areas for improvement, and revamp your approach to brand awareness and lead generation.
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Personalized Consulting.

Establish a clear alignment between your business and the market's needs, setting the stage for business growth, with our personalized attention and marketing expertise. 
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Events & Retreats.

Expand your brand's marketing success and make valuable connections to grow your business at one of our upcoming events. 
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is your start-up ready? 

You need a fractional CMO if...

You find it difficult to balance technical development with business and marketing responsibilities due to limited team size.
You want to hire a marketing leader, but aren't ready/able to bring on the talent you need quite yet.
You find it difficult to generate buzz and recognition for your startup in a competitive landscape.
You're feeling lost in creating an effective go-to-market strategy that fits your budget.
You're not sure how to align your start-up vision with investor interest effectively.

Sounding Familiar?

Our Process


In our first 30-minute call, we'll discuss your product, target market, prior marketing endeavors, and business objectives, and we'll give you a clear idea of our services and approach. 


If we all agree that we're a great fit to work together on this journey, we'll create a transparent proposal tailored to your goals at this stage of start-up growth. 


We jump in! We'll establish a project timeline and get started, communicating with your team from kickoff to completion to ensure everything is executed at the highest level with no surprises. 

clients featured in


"I've worked with other Fractional CMOs before this, and Kate's process is unmatched. In our very first session, in just one hour, she helped us create an amazing product name after being stuck and unhappy with what we had for weeks."
—Chris, Founder, AI in Retail
"After a decade of working with Kate, I can say she is the real deal. If you want to take your company and marketing to the next level—she is your person."
— Jock, Venture Group Partner
"Kate brought the clarity to our brand and marketing that we've desperately needed. Her intense focus on ICP and customer needs helped us create distinct messaging and campaigns that drove the initial traction we needed to start scaling."
—Robert, Founder, Health Tech
get the guide

Create compelling product names

in less than an hour with The Name Guide. 
Thank you!
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Write your awesome label here.